Last week we saw a major backlash against Electronic Arts regarding their implementation of microtransactions and lootboxes in Star Wars: Battlefront 2. The progression system was entirely broken and favored ‘pay to win’ mechanics. Fans and gamers were outraged at the amount of greed and disregard for player happiness that EA seemed to be showing. The backlash got so bad that EA made multiple changes during the week, and finally disabled microtransactions entirely after being pressured by Disney, who owns the original Star Wars licence.
What’s even worse is that EA is now telling investors that disabling microtransactions will seemingly not effect their earnings from Star Wars: Battlefront 2 in any significant way. This indicates that their sales predictions were already so high that the money that they would get from microtransactions would’ve been comparatively insignificant. If true, this shows EA’s absolute disregard for giving players a game that they will enjoy, instead milking the franchise for every last penny they can squeeze out of it.
On the other hand, this might be Ea trying to save face in front of investors after the public beating they just took. Physical sales numbers are already low by over 50% for the game, than it’s prequel. Either ways, things are looking bad for EA.