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Games / Geek Corner

Twitch To Start Selling Games, Streamers Get 5%

Twitch To Start Selling Games, Streamers Get 5%

The Twitch community includes not only viewers and streamers, but also the game creators who provide incredible new adventures for them to experience together. The relationship between these three groups is what makes Twitch, Twitch. Now, we’re excited to announce a way that Twitch will bring them all closer together. Twitch has always been the best place to watch, share, and play games. Soon, it will be the best place to sell your games as well.

Twitch Games Commerce Announcement from Twitch on Vimeo.

For details, read on! To contact us about selling your games on Twitch, go to

Social discovery -> Engagement -> Purchase

Viewers have always used Twitch as a way to ‘demo’ games before they buy. Now we’ll be giving them a way to close the loop and buy a game or in-game items they’re interested in, when and where they discover it. It works like this: an offer to purchase will appear below the video when a streamer is playing a game that’s available through Twitch. Partnered streamers who opt in will receive a 5% rev share for these purchases, and viewers who buy will receive a digital Twitch Crate that contains a randomly generated reward like an emote, badges, or Bits for Cheering. That’s pretty much the definition of a win-win-win.

Why Sell on Twitch?

Your community is already on Twitch, having fun watching your game. When they’re ready to buy, why send them somewhere else and risk losing them? Help them buy your game or in-game content right when they want it the most. We’ll supply the Twitch Crates to give them extra perks when they do!

We believe there is tremendous potential in our community-first approach to game discovery and sale. It allows streamers to play and promote games they authentically enjoy and be rewarded for helping fans find new content. The community will love supporting streamers they watch by shopping local, right from the channel page they’re already spending time on. These interactions create new motivations for purchase to bring you new and highly engaged players.

We’re proud to be launching this spring with great game creators including Ubisoft, Telltale Games, Digital Extremes, Hi-Rez Studios, tinyBuild, Paradox Interactive, Trion Worlds, Vlambeer, and more.


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