Even four years after release Grand Theft Auto V shows no signs of slowing down. Rockstar’s powerhouse of a videogame is now being driven primarily by it’s online counterpart, but it’s massive and healthier than ever before.
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In it’s quarterly earnings report, Take Two revealed that a bulk of it’s profits were through GTA Online. And, in fact, GTA Online just had it’s best quarter yet. Grand Theft Auto Online drove Take-Two’s net sales for the quarter to $348.3 million, a significant increase of 28 percent. An incredible 94 percent of that amount, ie. $326.2 million, came mostly from Grand Theft Auto V and NBA 2K17.
The steady flow of free DLCs has kept the player base active, and encouraged them to spend money on Shark Cards, which are cards you can buy using real money and contribute to your in-game wallet.
This will clearly be a model that Rockstar follows for the upcoming Red Dead Redemption 2, and might even shift a lot of their focus from single player to multiplayer. GTA Online’s success, while not as surprising now, is actually remarkable considering how terrible it was at launch on the PS3 and Xbox 360. However, the PS4 and PC launches have brought in many new players and Rockstar has been keeping them hooked with great content updates for free on a regular basis.
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