Everyone has heard of this celebrity, maybe a little too much. Kim Kardashian has now dipped into the realm of gaming with a newly released video game. The game could generate as much as $200 million this year through in-app purchases. That’s according to video game industry analyst Doug Creutz.
“There’s no such thing as bad publicity, right?” Creutz said. “Obviously, Kim Kardashian’s brand has driven people to download the game. But at this point, the game has taken on a life of its own.”
To give you an idea of where this humongous figure can be put into place, Electronic Arts’ free-to-play mobile game The Simpsons: Tapped Out took more than a year to reach $100 million in lifetime revenue.
Released on June 25, Kim Kardashian: Hollywood was a chart-topper for free-to-play games on the US iTunes app store, and has seen millions of installs on Android. The game was developed by Glu Mobile, and its success drove shores of the company up 44 percent.
“It might be our biggest game of the year,” CEO Niccolo de Masi said. “We’re not surprised. Kim is a one-of-a-kind talent with an incredibly precise fit to the game engine that we tailored but already had in the company.”
Source: Eddie Makuch
