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Exclusive Interview: Nazara And Zeptolabs
India’s premier mobile game publishing company Nazara Games has signed a multi-year deal to exclusively publish “Cut The Rope” franchise in Indian subcontinent. “Cut the Rope” is one of the most popular mobile gaming brand worldwide and has over 750 million downloads worldwide since its launch and has over 50 Million monthly active users playing the game every month. We had an interesting conversation with Manish, the CEO at Nazara, and Deniz from Zeptolabs, where they reveal more information about the partnership, and what they have in store for the Indian audience. Gaming Central: Could you tell us a bit about the partnership between Nazara and Zeptolabs? Denis Morozov: Well, so basically, our games have become extremely popular around the world. Cut The Rope has been there since 2009, a...
Cut The Rope Gets Biggest Mobile Publishing Deal In India With Nazara Games
India’s premier mobile game publishing company Nazara Games today has signed a multiyear deal to exclusively publish “Cut The Rope” franchise in Indian subcontinent. “Cut the Rope” is one of the most popular mobile gaming brand worldwide and has over 750 million downloads worldwide since its launch and has over 50 Million monthly active users playing the game every month. Nazara in partnership with ZeptoLab’s would massify “Cut the Rope” brand in India by bringing lot of local culture nuances inside the game besides localizing the game to solve the unique infrastructure related challenges faced in Indian ecosystem. Nazara expects that localization and culturalization will help in getting more than 50 million download for “Cut The Rope” franchise in Indian subcontinent over next 3-5 y...