India’s premier mobile game publishing company Nazara Games today has signed a multiyear deal to exclusively publish “Cut The Rope” franchise in Indian subcontinent. “Cut the Rope” is one of the most popular mobile gaming brand worldwide and has over 750 million downloads worldwide since its launch and has over 50 Million monthly active users playing the game every month.
Nazara in partnership with ZeptoLab’s would massify “Cut the Rope” brand in India by bringing lot of local culture nuances inside the game besides localizing the game to solve the unique infrastructure related challenges faced in Indian ecosystem. Nazara expects that localization and culturalization will help in getting more than 50 million download for “Cut The Rope” franchise in Indian subcontinent over next 3-5 years.
Commenting on the new publishing partnership CEO of Nazara Games, Manish Agarwal said, “At Nazara, we are excited about this partnership with Zeptolab and we are very confident that teams at Nazara and ZeptoLab will work towards giving Cut The Rope loads of local cultural association to make it the most endearing gaming brand among millions of Indians who are going to be playing mobile games in coming years.”
Misha Lyalin, CEO at ZeptoLab said, “Indian market is growing fast and soon will become one of the biggest in the world. We are looking forward to giving our games and Om Nom a much bigger footprint here. Nazara’s local success and experience with games and entertainment makes them the perfect partner for us.”
About Nazara
Nazara is a leading mobile games publisher focused on the large mobile consumer base in India and worldwide. In addition to developing a range of branded and original mobile games, Nazara operates unique services such as “Games Club”. Its customers include mobile carriers as well as handset manufacturers. Nazara is present in 41 countries across the world and reaches out to more than 2 Billion consumers across emerging markets in the world.
About ZeptoLab
ZeptoLab UK Limited is a global gaming and entertainment company best known for developing the award-winning, hit franchise Cut the Rope®, which includes Cut the Rope, Cut the Rope: Experiments and Cut the Rope: Time Travel, available across platforms and devices, and Cut the Rope 2. Cut the Rope games have been downloaded more than 750 million times by users around the world since the game’s debut in October 2010. The company has also released Pudding Monsters™, available on Android and iOS platforms. For more information, please visit www.zeptolab.com.
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