Le 1s receives a record 95000 orders received within 20 seconds! A never-before record achieved by multinational internet technology giant LeEco on Feb 9th for its second flash sale on Flipkart. Prior to the flash sale today, the registration number reached a record high of 10.30 lacs – an astounding figure which is an industry first for any mobile brand in India, leave alone a recent entrant like LeEco. It would appear that LeEco’s Le1s has endeared itself to Indian consumers and gained unprecedented popularity in a short span of time, owing to its superior performance, amazing features and attractive price.
Market-disruptor LeEco has once again created three incredible records: The largest number of orders received in a single flash sale; the shortest ever time for the orders received and the highest presale registration number. LeEco’s international stature, superior technology and lower-than BOM cost pricing have contributed immensely to creating these amazing records.
Commenting on the recent records achieved, Atul Jain, COO, Smart Electronics Business, LeEco India said, ” A million thanks to our customers for helping us reach these magic numbers. It is a very proud moment for us at LeEco and immensely gratifying to have set new records of crossing I million pre-sale registrations and receiving 95000 orders in a mere 20 seconds which has never before been achieved by any other smartphone brand. We are humbled by this overwhelming response and now even more determined to live upto to the trust consumers have vested in us. “
LeEco’s launch was a much awaited event in the country and the company has now lived up to the expectations of millions thanks to the company’s constant innovations and market disruptive policies. As part of the launch LeEco introduced two SuperPhones, Le Max and Le 1s – the latter popularly referred to as “flagship killer”, was widely expected to capture a significant share of the massive middle-class market with its attractive price and superb specifications.
Consumer response has validated the popularity of Le1S. Within 24 hours of the launch event, the registration for Le 1s for the first flash sale exceeded 1 lakh, soaring to a final astounding figure of 605,000 with a sale of 70,000 phones in just 2 seconds – setting a string of new records in the industry.
Ankit Nagori, Chief Business Officer, Flipkart, said, “Le1S has done phenomenally well on our platform. With record-breaking number of registrations and customer visits to buy the phone, response to the second flash sale too has completely surpassed our expectations. We are very thrilled to create this history with Le Eco”
For those who could not buy a Le 1s at the Feb 9th flash sale, there is good news – the next flash sale for Le1s on Flipkart is on Feb 16th and dedicated to the silver colour model of the phone. Registrations will commence at 18.00 hours on Feb 9th. Those who registered earlier but could not buy today would not need to register afresh as there would be a roll over. The Big & Bold Le Max will also be available on Open Sale starting Feb 16th.
At a price only Rs 10,999, Le 1s has a metal unibody, a world’s first mirror-surface finger scanner, and a 5.5″ FHD display, the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. On the camera front, there is a 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera. This phone is so popular in other markets that in less than 3 months it sold more than 3 million units in China. The phone has also been endorsed by Tech Influencers and rated highly on specialized tech portals.
Another outstanding feature is the phone’s fast charging technology, which means a 5- minute quick charge allows for 3.5h talk time. Business people need never worry about the phone running out of charge during busy days.
And buyers of this phone can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV.
Also noteworthy is the company’s after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.
About LeEco
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world’s largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.
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