Ubisoft’s New Logo Is A Swirl

Ubisoft has just updated it’s logo with a minimalist swirl. Here’s the official update: We are very excited to introduce you to the new Ubisoft swirl! The new swirl is an evolution of our existing logo that marks a new era for Ubisoft, one with an increased focus on live and digital games as well as a player-centric approach to creating immersive worlds. As you can see, things have changed a little over the years: It all started in 1986 with this rad design – a look inspired by the distinct visual style of the ’80s. At the time, Ubisoft was a local distributor of video games. Nine years later, Rayman was born and Ubisoft introduced the rainbow. This marked the company’s shift from distributor to creator, and highlighted the fact that Ubisoft was creating mainly family-oriented ...