pewdiepie ftc
Polygon, The Verge Called Out By PewDiePie On The Shadow Of Mordor FTC Investigation
The FTC had been investigating Warner Bros. for an Ad Campaign they ran for their game, Shadow Of Mordor. The campaign involved many popular YouTubers, as part of influencer marketing strategy. The exact nature of the issue is as below (as reported by Variety). “According to the FTC, Warner Bros. enlisted ad agency Plaid Social Labs to hire online influencers to develop sponsored gameplay videos for “Middle-earth: Shadow of Mordor,” post them on YouTube and promote them on Twitter and Facebook. WB paid from “hundreds to tens of thousands of dollars” to each influencer and gave them a free, pre-release version of the game, and told them to not disclose any bugs they discovered, according to the complaint. In addition, Warner Bros. failed to instruct the influencers to include sponsors...