mountain dew arena

Mountain Dew today announced the 2nd edition of its hugely successful annual property- Dew Arena. This year’s edition comes on the back of a successful 1st edition that saw record participation from 75,000 gamers across the country, thereby becoming the largest ever gaming championship in India till date. The 2nd edition of the Dew Arena is only getting bigger and better and the Championship aims to double participation to over 1.5 lakhs. As a brand, Mountain Dew has always been at the forefront of bringing in consumer experiences that have celebrated emerging trends and Dew Arena is a reiteration of its commitment to gaming and e-sports in India. Dew Arena is a unique 6 month gaming championship which will give the winners, a chance to have their profile on the Mountain Dew bottle, in add...