mountain dew

Mountain Dew Fuels Gaming Culture In India

PepsiCo India today announced the launch of Mountain Dew Game Fuel in India – an exciting new and bold variant. Unveiled at a high decibel launch conference in Delhi, Game Fuel encourages you to take challenges head-on, test your limits and unleash the hero within you. As part of the grand launch, Mountain Dew announced the Dew Arena – India’s largest ever gaming championship that aims to engage 30,000+ participants during the entire campaign for a thrilling gaming experience by switching the ‘Hero Mode On’. The world of gaming empowers you to take on risks and challenges that allow you to experience the thrill and exhilaration of that extraordinary life, every day. The Dew Arena is a unique 9-week gaming championship which will give the best gamers in India a chance to have their profile ...


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