You may have noticed that we’ve been a little quiet on the topic of in-game purchases and loot boxes, but we’ve been listening. In fact, we’ve absorbed every tweet, email, Facebook post and singing telegram sent our way, and we’ve been working to develop a sensible approach to let gamers and parents know when a game offers the option to purchase additional content. Starting soon ESRB will begin assigning a brand-new label to physical games: In-Game Purchases. This label, or as we call it interactive element, will appear on boxes (and where those games can be downloaded) for all games that offer the ability to purchase digital goods of premiums with real world currency. This includes features like bonus levels, skins, surprise items (such as item packs, loot boxes, mystery awards), music, v...
“Don’t expect NBA 2K38 to come on a disc.” said Take-Two Interactive’s President Karl Slatoff at the Credit Suisse 21st Annual Technology, Media & Telecom Conference. There is no doubt on the fact that the trend to purchase video games digitally has grown rapidly. The online distributors do such as Steam do offer heavy discounts and other benefits, making them a preferable choice over physical copies. According to Statista, in 2009, 20% of game sales were digital and 80% were physical. I 2016, a whopping 74% of game sales were digital and 26% were physical. These numbers are only growing and if you take Slatoff’s word for it, games will be sold 100% digitally in the coming decades. The shift to a digital market has persuaded the publishers to pursue business mod...