You may have noticed that we’ve been a little quiet on the topic of in-game purchases and loot boxes, but we’ve been listening. In fact, we’ve absorbed every tweet, email, Facebook post and singing telegram sent our way, and we’ve been working to develop a sensible approach to let gamers and parents know when a game offers the option to purchase additional content. Starting soon ESRB will begin assigning a brand-new label to physical games: In-Game Purchases. This label, or as we call it interactive element, will appear on boxes (and where those games can be downloaded) for all games that offer the ability to purchase digital goods of premiums with real world currency. This includes features like bonus levels, skins, surprise items (such as item packs, loot boxes, mystery awards), music, v...