Apple buys Beats Music for $3 Billion

Apple’s acquisition of Beats Music and Beats Electronics for $3 billion is one of the largest  ever in the technology sector.  Beats is about to get a big injection of steroids from Apple. Eddy Cue, Apple’s head of iTunes, and Beats co-founder Jimmy Iovine, talked about the reasoning behind Apple’s plan to buy Beats and gave hints about what the two companies could do together. “It’s about music,” Cue said. “Music is something that is really important to culture. It’s important to everyone in the world. Everyone loves music. Apple has been involved in music since Day 1. … This is about us continuing to invest in music.” He added that Beats had three things that Apple “wanted and loved:” incredible talent, premium headp...