Activision just revealed that it sold more than $500 million worth of Destiny to retail stores and first party companies – lest we forget the game has only been out for two days. And this has got to be more than good news for the company as it cost them about $500 million to make the damn game.
Isn’t it beautiful? I hate you so much right now Tsering
You should probably keep in mind that this figure doesn’t reflect how many copies of the game have been sold to customers. We’ll get an estimate of how many are actually playing the game in the near future. But Activision says that early indications are promising, so there are fewer reasons to think otherwise.
“Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off,” said Activision’s CEO Eric Hirshberg in a statement. “But not many people believed we’d be able to say it did so on day one. Destiny is officially the biggest new franchise launch in our industry’s history.
“It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen; most importantly, our partners at Bungie.”
