-
- More than 250,000 visitors packed out the event this year to sample the newest games on the market.
-
- Cosplayers dress up in costumes to emulate characters from comic books, movies and video games at the 2014 ChinaJoy event.
-
- A woman cosplayer poses while she waits to go on stage.
-
- ChinaJoy means three things: games, crowds and cosplay.
-
- The annual ChinaJoy cosplay competition is the only thing that can compete with the games for visitor attention.
-
- ChinaJoy covers online, mobile and console games as well as other digital products.
-
- Some cosplayers prepare their costumes and choreography months in advance.
-
- The event is also an opportunity for games makers and other digital entertainment companies to showcase their products.
-
- Now in its 12th year, ChinaJoy has become China’s premier event for all things digital and gaming related.
-
- The annual ChinaJoy cosplay competition is the only thing that can compete with the games for visitor attention.
-
- The annual ChinaJoy cosplay competition is the only thing that can compete with the games for visitor attention.
-
- ChinaJoy covers online, mobile and console games as well as other digital products.
-
- A woman cosplayer poses while she waits to go on stage.
-
- Some cosplayers prepare their costumes and choreography months in advance.
Zombies, “World of Warcraft” characters and showgirls in skimpy outfits flooded ChinaJoy 2014 from July 31- August 3 for the 12th annual ChinaJoy event. The show was spectacular click through the gallery above for some of the results.
One of the highlights of the meet was its annual cosplay competition. Participants, either solo or in teams, dressed up to emulate characters from comic books, movies and video games to be judged based on their costumes, routine and the response they received from the audience.
ChinaJoy, is China’s largest gaming and digital entertainment exhibition. The expo drew in 250,224 attendees, a record high for ChinaJoy. Similar to the Los Angeles-based E3 and the Tokyo Game Show, the event has grown from a domestic function that concentrated on online games to becoming China’s gaming industry’s flagship event, covering online, mobile and console games as well as other digital products.
During 2014 ChinaJoy, or the China Digital Entertainment Expo & Conference, which just concluded at the Shanghai New International Expo Center on Aug. 3, showgirls were not only an integral part of the event, but they also signaled the growth of a new business–the showgirl industry, Chinese-language newspaper Beijing Times reported.
This comes on the heels of some discussion about the nature of ChinaJoy and its reliance on booth babes, similar to discussions that have taken place in the West over the past few years. Yet, when polled by Duowan’s League of Legends subsite, almost 60% of Chinese gamers voted that booth babes were a good thing for the show.
The booming internet industry has created a lucrative business for showgirls, who have in turn helped boost the online industry. For game players and other visitors at ChinaJoy, showgirls are an indispensable part of the annual digital fair, as for exhibitors, they help attract attention to their booths and for internet sites, they help boost their websites’ traffic flow, according to the report.
Image Credits: Getty
