India’s largest mobile game developer and publisher Nazara games today announced its investment in Mastermind Sports, a London based mobile gaming studio. Mastermind Sports is also ready to launch its first game ‘CricBet,’ a real time prediction game offering second screen experience. Nazara has invested 26% stake in Mastermind Sports after a recent investment in London based gaming studio Truly Social.
Mastermind Sports is founded by London sports gaming entrepreneur Tom McCall and Bangalore tech entrepreneur Pratik Shah. “Our focus is the ‘second screen’ experience. We aim to use our sports & technology insights to create mobile games that engage fans during live matches, enhancing experience with their friends & family without geographical constraints.” Tom McCall, Founder and CEO
To achieve this, Mastermind Sports has spent 2 years building a real-time prediction platform. Pratik Shah, co-founder and CTO, adds ‘the platform’s intelligent engine adapts to the ebbs and flows of a live match, ensuring the most accurate and insightful gaming experience possible. Our games, led by ‘CricBet’, are designed to truly test fans ability to predict what is about to happen. Something that every sports fan professes to do best!’
Commenting on the new partnership, CEO of Nazara Games, Manish Agarwal said, “We at Nazara believe that second screen experience via mobile phones would convert a passive activity of watching TV into a highly interactive activity. Our investment in Mastermind Sports is to enable deeply engaged fans to have a real time social second screen experience and amplify the fun of watching matches with friends cutting across geographical constraints.”
The game ‘CricBet’ is a live prediction game where users stake virtual coins on what they think is about to happen during a match. There are 8 prediction markets where one can predict the next boundary to be scored; guessing the number of runs off the next over, whether a batsman will score over 50 runs or not. With leader boards, levels, tournaments and a forum to interact with other fans, CricBet is the first truly social and competitive cricket game to reach the Indian market since Fantasy Cricket appeared over 10 years ago.
About Nazara
Nazara is a leading mobile games developer and publisher focused on the large mobile consumer base in India and worldwide. In addition to developing a range of branded and original mobile games, Nazara operates unique services such as “Games Club”. Its customers include mobile carriers as well as handset manufacturers. Nazara is present in 41 countries across the world and reaches out to more than 2 Billion consumers across emerging markets in the world. For further information, please visit www.nazara.com
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