ConveGenius, an edutainment start-up, focused on digitizing education and making it fun and affordable, today announced the launch of its gaming network mobile application – Battle of Minds for the Android users. Battle of Minds is a real-time multi-player contest platform where users can engage, interact, play and learn by competing against each other. It is a mixture of trivia, educational content, news, and skill based games.
The users derive twin benefits – learning via playing and the tokens they earn as they win which can then be redeemed for cash vouchers and goodies from leading brands like Flipkart, Freecharge, Jabong, Bookmyshow, Dominos, Zo Rooms, Vista Print etc. The platform is based on the concept of – ‘the more you learn, the more you redeem!’ and the essence of Battle of Minds reflects the brand philosophy- Edutainment.
The platform is being created in such a manner that it will be agnostic to third party games, new topics on the go, live and trending news, and participatory content contribution. It also acts as a social discovery platform for the users, by connecting them with like-minded people on the platform, based on the topic of their interest.
In one month from launch, the Battle of Minds beta app without any paid marketing has crossed 700,000+ screen views, 7000+ sign-ups, 800 daily active users, 100,000+ challenges played and more than 30,000 sessions averaging 21 minutes.
Typical Public Battle Campaign on BoM
Speaking on the occasion Mr. Jairaj Bhattacharya, Co-founder of ConveGenius said, “Battle of Minds is a step towards creating disruption in the knowledge and digital media segment. We have observed a definite stickiness on our platform and our early adopters just cannot stop using it. Our vision is to scale this platform globally into the largest edutainment gaming network. Our platform for the first time will be able to create an ecosystem where brands can organize real time contests on mobile, educational institutes can choose students by conducting competitive exams, reaching out to 600x users for their campaigns.“
“It comes with a technology to detect web robots in a hack-free environment so that all contests can be completely free of cheats via code and deep learning methods. Shortly, we also plans to introduce game categories on topics of competitive exams like GRE/GMAT/IIT JEE/BANK-PO/Civil Services etc. thereby creating longer life-time value for users. We aim to reach the milestone of 1 million downloads, 100,000 daily active users by the end of 2015.” adds Shashank Pandey, Co-founder, ConveGenius.
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