Team BlitzkriegXP

121XP forays into eSports arena; launches Team BlitzkriegXP

121XP, India’s first ever Out-of-the-line agency, today announced its foray into the Rs. 6,200 crore Indian eSports market with the launch of Team BlitzkriegXP. Led by three girls, Team BlitzkriegXP will focus on discovery and development of talent; content creation and competing in marquee game fests. “The Indian eSports market is growing exponentially and being an experiential-first agency, it is a strategic foray into where the future lies”, said Alvin Dsouza, Managing Director, 121XP. “While the game sessions are getting competitive and rewarding; the need to create a credible ecosystem towards organizing a still nascent and cluttered industry space is paramount. With BlitzkriegXP, we are focusing on not only supporting a team, but in the process, expanding the realm of the India...

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