smartphone trends

9Apps: Interview With Ebrahim Popat

9Apps is one of the most popular Android marketplaces globally with a huge user base as well as an abundant and varied app repository. We recently had the chance to sit with Ebrahim Popat the Country Manager at 9Apps and he gave us some really interesting insights about the latest trends around smartphones, and how they are being used. 1) Latest trends in the Indian Apps industry As is highlighted from our annual trends report (please refer to the chart below), following are some of the key highlights: An average Indian user installs no more than 32 apps (lower than the world average). Out of this at least 7 are gaming apps. As high-end smartphones become more popular and prevalent, this number is likely to go up further Only 26% users have Hindi language apps. Also, there is limited avail...

Mobile Trends To Watch Out For In 2016

It’s a mobile world, and it is becoming more mobile every day. Few things have had such a profound effect on the way we live, work, play and socialize as mobile devices. From sending emails and texts to incorporating cameras, GPS navigation, menu ordering and entertainment, no one could have predicted that the humble “brick” would evolve to become such an integral part of our digital lifestyle. 2015 was the first year that mobile traffic exceeded that of desktop users. And we expect to see a lot more from mobile devices in 2016. Here are some of the top trends to watch out for by the industry leaders. Yes, some of these trends have already begun in 2015, however we expect to see a significant rise among the same in the coming year. The Emoji Is Here To Stay “Millennial consumer...


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