Shah Rukh Khan and Gaming

Today, Ubisoft announced they have teamed up with Red Chillies Entertainment and Hungama Digital Media Entertainment to include India Waale, from the Bollywood film “Happy New Year,” in the new mobile game Just Dance Now. The song has been launched in-game in parallel with the film’s worldwide premiere and will be available later this month for Just Dance 2015. Happy New Year stars Shah Rukh Khan and is already Bollywood’s highest grossing film of 2014*. This initiative is part of Just Dance’s strategy to appeal to an expansive global audience while exploring partnerships with regional artists who have worldwide appeal. The success of local music in Just Dance After seeing the success of local tracks in their countries of origin in previous editions of Just Dance, the team committed to mak...