Social media giant Facebook is expanding into the multimillion dollar eSports market. Facebook, recently partnered with digital network Major League Gaming to add eSports coverage, including video and photographs, to both Facebook and Instagram. It’s a lucrative market for Facebook to tap into: According to video game research company Newzoo, there are over 88 million active Sports fans and an additional 117 million casual fans watching events and competitions today. That number will grow to over 145 million active fans and an additional 190 million casual fans by 2017. So far, Twitter, Twitch, Reddit, Instagram, and YouTube have been more popular social media platforms for many eSports fans, (though MLG president and co-founder Mike Sepso says Facebook has been a key driver of traffic to...