king

Halloween’s gone but Activision hasn’t had enough of that candy yet, and so, in a surprising move, the publisher announced tonight that they’ve bought Candy Crush developer King for $5.9 billion. Yes, that’s BILLION. The mega-acquisition has to go through approval in Ireland, where King is based, but Activision says they anticipate that everything will be official by spring of 2016. So why is the video game publisher, best known for mammoth series likeCall of Duty, spending this much money on such an unusual acquisition? Well, Candy Crush is one of the most lucrative games in the world, earning some $1.33 billion in revenue in 2014 alone according to a King financial statement. The studio, which operates Candy Crush and a number of similar games including Bubble Witch and Farm ...