Today, Ubisoft announced they have teamed up with Red Chillies Entertainment and Hungama Digital Media Entertainment to include India Waale, from the Bollywood film “Happy New Year,” in the new mobile game Just Dance Now. The song has been launched in-game in parallel with the film’s worldwide premiere and will be available later this month for Just Dance 2015. Happy New Year stars Shah Rukh Khan and is already Bollywood’s highest grossing film of 2014*. This initiative is part of Just Dance’s strategy to appeal to an expansive global audience while exploring partnerships with regional artists who have worldwide appeal. The success of local music in Just Dance After seeing the success of local tracks in their countries of origin in previous editions of Just Dance, the team committed to mak...
Ubisoft® and the Electronic Sports World Cup (ESWC) today announced their partnership to turn Just Dance into an official ESWC discipline, making it the first casual video game to enter the ESWC line up. The Electronic Sports World Cup is a worldwide competition that starts locally with national qualifying rounds and culminates in a World Final designed as a live show. Just Dance is the top selling dance game globally and Just Dance 2015, the latest in the franchise, was announced at E3 2014 along with Just Dance Now, the all-new mobile game that allows players to play Just Dance tracks with their smartphones and any Internet-connected screen. “For the 11th edition of the ESWC, we are very proud to widen the definition of eSport with Ubisoft. Competitive gaming has to welcome all kind of p...