GoodGame Agency India

Video-game-streaming service Twitch just announced that it will acquire GoodGame, a full-service agency dedicated to serving the needs to pro-gamers and brands looking to be involved in the eSports industry. GoodGame has built a business over the last 10 years by sponsoring its own competitive esports teams, connecting brands with popular third-party teams, creating viral content for brands looking to market to gaming enthusiasts, and more. “We’ve been responsible for funneling more than $10 million toward players, teams, tournaments, and other parts of the esports ecosystem,” writes GoodGames CEO Alex Garfield in a letter on the company’s site explaining the sale. The move lets Twitch capture more of the value generated by the growing esports industry, which has already been a huge key to...