After Nintendo stated last week that the financial impact of Pokémon GO will be limited, the company’s shares have plunged by about 17%, dissipating about USD 6.3 billion in market value. As per exchange movement rules in Japan, the greatest amount by which a company can fall is 18 %.
While everyone immediately thinks of Nintendo when Pokémon is concerned, the company only has a 13% stake in Pokémon GO. It will be The Pokemon Company and developer Niantic who will reap most of the profits from the game’s storming success. In a press release, Nintendo announced that they will not make any revisions to the annual forecast based on the game as it will have a limited financial impact. However, they have already taken into account the Pokémon GO Plus, which is indeed being developed by Nintendo.
In a previous post, we covered how Pokémon GO became the biggest smartphone game in US history, but the latest SurveyMonkey data claims that the daily number of Pokémon GO users peaked on July 14th, and since then have been on a steady decline.
What’s in store for Pokémon GO now? According to Niantic, they are planning to add a trading and battling mechanism once the servers are stabilized. There was another talk about adding Pokémon Centers as well. Will they also add more Pokémon with future updates? It’ll be interesting to find out.
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