India’s premier mobile game developing and publishing company Nazara Games today announced the investment in TrulySocial, a London-based mobile games studio. Other key gaming investors like London Venture Partners and Drussila Hollanda-Grönberg, Game Lead at Supercell are co-investors.
TrulySocial led by Salone Sehgal and Sebastian Coman, will build contemporary social world games for mobiles and tablets across the globe by the end of this year. Nazara’s co-investment for a minority stake with other key investors is a move towards strengthening of partnership with the casual gaming studio, TrulySocial.
Commenting on the new partnership CEO of Nazara Games, Manish Agarwal said, “We see a perfect fit with TrulySocial’s contemporary social world and are working with them to bring a completely new genre of gaming to India.” He further added, “With TrulySocial we are delighted to have an opportunity to see ourselves along with key international players. We plan to bring new, innovative and delightful content for the Indian gaming audience. We believe in their team’s idea of ‘not just making a game but changing gaming’ is what excites us and motivates us to making this investment in their conviction.”
The game to be developed will allow players to escape into lives less ordinary. It will be a story driven and lifestyle themed game designed specifically for women on mobile platforms. It leverages the best of dress-up, fashion and celebrity content; with a focus on narrative centered on dating and building romantic relationships.
According to Salone Sehgal, CEO & Co-founder TrulySocial. “Emerging markets are not a mere afterthought for us. We are positioned to build a presence in India, right from the start. The investment and marketing partnership with Nazara secures distribution for our localized game. With celebrity tie up’s through Nazara, we look forward to bringing innovative gaming content to Indian audiences”
According to David Gardner, General Partner at London VP, “We have been looking ever more carefully for teams with new ideas and a different approach to stand out from the crowded apps marketplace. Truly Social are doing just that and we believe they will succeed.”
According to Drussila Hollanda-Gronberg, “As a female developer myself, TrulySocial’s commitment to the female players really inspires me. The audience base has massive potential and Salone’s team not only recognizes that, they plan to harness it with fun, innovative gameplay mechanics which I haven’t quite seen before.”
About Nazara
Nazara is a leading mobile games developer and publisher focused on the large mobile consumer base in India and worldwide. In addition to developing a range of branded and original mobile games, Nazara operates unique services such as “Games Club”. Its customers include mobile carriers as well as handset manufacturers. Nazara is present in 41 countries across the world and reaches out to more than 2 Billion consumers across emerging markets in the world. For further information, please visit www.nazara.com
About TrulySocial
TrulySocial is a London-based casual games studio, creating fun and unique Contemporary Social World games. Their free-to-play role-playing games delight the socializer and explorer player types with lifestyle content and engaging narrative. To learn more about TrulySocial, visit http://www.trulysocialapps.com/
About London Venture Partners
LVP is a seed fund with a valuable difference: its partners are operating experts in the games ecosystem, and LVP only invests in the gaming sector. The LVP team has been seed investors in game companies that have created $6.5 billion in value through exits including Supercell, Playfish and NaturalMotion, and is an investor in many other great companies including Unity, PlayRaven, Omnidrone, Peak and Polystream. To learn more about LVP, visit www.londonvp.com
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