Mumbai City FC has lined up loads of games, fun and activities for its die-hard fans by signing up SMAAASH as its new entertainment partner.
Its fans can now avail of great discounts and special access at any of the many SMAAASH centres in Mumbai, Gurgaon, Bengaluru, Hyderabad, Delhi and Ludhiana.
The Islanders’ supporters can hope to indulge in real-life adventure activities like rock-climbing, bungee-jumping and sky karting within the confines of their massive sporting zones. The more languorous kinds can get their kicks by playing any of their many virtual games.
SMAAASH’s CMO Ashok A Cherian was equally excited about tying up with MCFC.
“We are delighted to announce our association with Mumbai City FC as the official Entertainment Partner. Both brands have similar synergies and represent the verve and energy of Mumbai,” he said.
About Mumbai City FC:
Mumbai City FC is Mumbai’s franchise in the Hero Indian Super League. Bollywood actor and football enthusiast Ranbir Kapoor and chartered accountant Bimal Parekh together own the team. The team’s logo is a reflection of a resilient fortress that stands proudly, surrounding the logo that signifies the unrelenting, determined spirit of the city. The seven stars symbolise the islands that form Mumbai. Trains that are the very lifeline of thecity ply millions of Mumbaikars across its vast expanse and connect these islands. Each passenger, each citizen of the city, is bound together by their love for the place they call home. 20 million citizens, 20 million hearts pulse to a single beat – the heartbeat of Mumbai.
Founded in 2012 by Shripal Morakhia, SMAAASH introduced active entertainment, which is a product of passion made in India primed for a global play.
Having 26 centers across India and one in USA, SMAAASH is a dominant market leader, ubiquitous across the best malls in the country.
With the latest acquisition of PVR’s bluO and SVM, the SMAAASH brand journey has seen a steady growth to becoming one of the most loved entertainment destinations for many around the country and overseas. SMAAASH offers ‘larger than life’ sports experience delivered to a location near you; world-class, differentiated F&B to attract families; and continuous product innovation and IP development. SMAAASH has one of the largest gender neutral & geography-neutral portfolios of games comprising a current library of 15 games and 45 games under development. The in-house SMAAASH Labs (R&D) team has developed Virtual Reality (VR) Games, Interactive VR, Interactive + Competitive VR, VR + AI (Artificial Intelligence), VR + Real World, Augmented Reality on Hololens platform.